The Drake General Store has everything for the modern pioneer

Posted by Drake, November 15, 2011

Just in time for the holidays, the Drake General Store releases its first viral video campaign. Created with Red Urban Canada and Untitled Films, the features illustrate that the store’s goodies aren’t for 19th-century settlers, but rather “for the modern pioneer.” Each film focuses around a different anachronistic time-traveller who confuses the Drake General Store for a more traditional general store. Whether you’re craving a perfectly designed porcelain mug, the coziest woolen coat or need a card to make even the grouchiest of sheriffs smile, the Drake General Store has what you seek for life on the urban frontier.


Posted in: Style + Design

Tags: Drake General Store  Modern Pioneer  Red Urban Canada  Untitled Films