January is the New December

Posted by Dave Elliott , November 27, 2015
January is the New December

We are all very aware of when the winter holiday season is. The minute the pumpkins come off the stoop, and the mini-chocolate bars are on clearance is the same minute that the poinsettias hit the shelves and every second store starts playing I saw mommy kissing Santa Claus. We know that there is no downtime in between, no reprieve from the festivities, and we’re used to it by now. Whether we’re happy with it or not, we’ve acclimatized.

Depending on your field of work, you may be afforded the opportunity to celebrate the season during the season, but that’s not the case for everyone. Retail, spa, and hospitality (to name a few) are commonly too busy to celebrate while the yuletide is in full swing, but that’s not necessarily a bad thing. Why you ask? Because there’s always January. Hosting in January has more perks than you’d think, and I’m here to sing the praises of the lesser appreciated winter month to lift your spirits.


Here’s a few reasons that January is the new December:

  1. You can have your pick of the litter! If you want to host in December you have to start looking as early as summer depending on your group size. January however, the city is your playground and venues are ready and willing to take on private bookings as opposed to be pushed towards early week dates.

  2. Everything costs less. With venues not fielding nearly the same volume of calls, they’re much more likely to give you a break on the extra costs surrounding taking over their space. The first place to start looking for ‘breaks’ is the landmark fee. Don’t be afraid to remind them that it’s January and there isn’t necessarily a line-up around the block knocking their door down.

  3. Everyone’s a little bit more available. With social and corporate holiday parties out of the way in December, January sees a higher return rate on invited guests as there are less commitments the month following the festive season.

  4. People are much more appreciative of a free meal. With the expensive nature of gift-giving today people are much more inclined to accept an invitation for a work-sanctioned (and paid for) opportunity to break bread.

  5. It’s a holiday neutral zone. In today’s society we see people from all walks of life, and from all religious denominations. ‘Celebrating the New Year’ will ensure that you capture a higher return on invitations as there is no formal affiliation to the Holiday Season as it’s traditionally known.


Now that you’re ‘Team January’ it’s time to get out there and start making some calls to find the perfect venue. You’re likely to be the last holiday party your team attends for the season, so make sure it’s a show stopper.

One last thing to keep in mind is those pesky New Year’s Resolutions – butter laden everything might be something to avoid as your colleagues look to get thin and trim for the year to come.

Deck them halls will ya?!

Ready to book that Holiday Party? Shoot us an email at specialevents@thedrakehotel.ca.


Posted in: Special Events

Tags: Dave  Drake Devonshire  Drake Hotel  Drake One Fifty  Holiday  Holiday Cheers  Insider Tips  Parties  Party Planning  Signature Events  Special Events