Behind the scenes of our HOLIDAY SHOOT

Posted by Drake General Store, November 04, 2015
Holiday #1

BEHIND THE SCENES OF OUR HOLIDAY SHOOT | Photo by: Kate Edmonson

We’re excited to introduce our 2015 Holiday Campaign: PERFECT PRESENTS . We’ve curated the best gifts for everyone on your list (even the trickiest giftees) – from small wonders to big splurges – and every gift in between.
We chatted with our uber talented photographer, Kate Edmonson, about her inspiration for the Arizona shoot, the most coveted items on her holiday wish list + her fave holiday traditions. Take a peek behind the scenes.

Holiday #2

BEHIND THE SCENES OF OUR HOLIDAY SHOOT | Photo by: Kate Edmonson


What is it that you love so much about the desert?

A large part of my creative vision stems from the southwestern culture that I was first exposed to years ago when I moved to Tucson for school. Initiating that course of action was a particularly spontaneous decision which ultimately changed so much about me - specifically, the way I examine and understand things both mentally and visually. I continue to spend a lot of my time there, exploring the desert, and refining my skill in certain ways in order to render a distinct feeling of undisturbed timelessness. The desert is filled with so much peculiar life and at times, can feel totally untouched, like no one else has ever stood where you are, and that's what makes surveying the land there so fun and SO interesting.

Holiday #3

BEHIND THE SCENES OF OUR HOLIDAY SHOOT | Photo by: Kate Edmonson


Why did you peg Arizona as the perfect location for the Holiday shoot?

Shooting the DGS holiday line in the desert just felt like the right thing to do. I knew to expect onesies and winter gear, and thought that it would be delightfully bizarre having those pieces successfully live in the exact wrong climate.
It's easy for me to laugh about it, because I wasn't the one wearing these garments in the middle of the summer during peak temperatures of 110 degrees F and up. My beautiful friends were very patient and cool about it though. The weather did restrict us from shooting solely outdoors as originally planned, however the southwestern vibe is still very much apparent through the backdrops of various charming spaces which we were able to utilize.

Holiday #4

LUCIEN, BEHIND THE SCENES OF OUR HOLIDAY SHOOT | Photo by: Kate Edmonson


Now tell us about that adorable little boy…

Lucien is the most extraordinary boy I've ever met. He's five years old, and is bilingual, musically savvy, and has such a creative mind. In fact, he orchestrated the majority of the shots in which he is featured. Lucien would accessorize himself, put an old record on, and dance wildly around the living room. I remember thinking, "whoa, this guy is cool". He was most excited about wearing his spurred cowboy boots, and marching around so that we could hear the clanging of his spurs on the concrete floor. He also developed a sweet connection with the plush toys. It was a very hot morning, but we survived by the hand ye ol' swamp cooler.

Holiday #5

BEHIND THE SCENES OF OUR HOLIDAY SHOOT | Photo by: Kate Edmonson


How did you friends fare wearing thermal onesies in on such a hot day…

A onesie is not a common possession amongst most desert dwellers, so watching my friends adapt to this foreign garb was really great. A monsoon was rolling in that morning, so it was cozy, and the temperature was somewhat tolerable. Everyone was laughing at each other, and the whole experience was somehow very organic, and truthfully something I'll never forget.

Were there any other challenges you faced on the shoot?
Working together out on the land with the hot sun beating down, was the biggest challenge. It wasn't even really a challenge, there was just a lot of sweat, and death stares. He was such a good sport. Things began to wind down when both of us realized that we were covered in jumping cholla stems. The jumping cholla is a fantastic looking cactus, however pieces of it will detach and cling to you when brushed. It isn't something that we aren't accustomed to, but given the extremeness of the day already, we decided to wrap it up there. Breakfast was on me at one of our favourite hidden spots, Coyote Pause.

Holiday #6

BEHIND THE SCENES OF OUR HOLIDAY SHOOT | Photo by: Kate Edmonson


What’s the most coveted item on your wish list this Holiday season?

A pottery wheel is the real #1, but I really love the WIOUX handwoven pieces from DGS. Also, an Umbra asymmetric candle holder Also, Also, Book of Palms

Which items will you be gifting your loved ones?

I love doing stockings. No matter what it is, everything in there is so important, whether it's ramen fork spoon, a sweet pair of socks, OR a projector dome. Everyone is getting one of those.



Holiday #6

BEHIND THE SCENES OF OUR HOLIDAY SHOOT | Photo by: Kate Edmonson


Favourite Holiday tradition?

Eating so many pastries, and drinking so many mimosas on Christmas morning that by the time noon rolls around I'm all gorged and emotional, but it doesn't matter because it was a blast.


Holiday #7

BEHIND THE SCENES OF OUR HOLIDAY SHOOT | Photo by: Kate Edmonson



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Posted in: Drake General Store