She's our cool Canadian sweetheart. Claire Boucher, better known by her stage name Grimes, has not only rocketed to the mainstream radar with her music, but her personal style is stealing its own spotlight. Grimes is a chameleon, her look is always evolving and she makes a box of Crayolas look monochromatic. A self-taught artist, DJ, music video editor, she insists on having sole control over the music she produces. She carries that DIY attitude in her appearance as well, by creating her own clothes and cutting, dying + styling her own hair. She has worn and rocks baby doll bangs, head-to-toe camo, ripped tights, bold eyeshadow, bright scrunchies and bangles, a Furby costume, mismatched nail polish, skirts she cuts without hemming, silk kimonos, army jackets, almost always combat boots and is frequently splattered with paint. With such a diversity in taste, Grimes still makes it feel like every part of her character is her very own, as if she rolled of bed in the morning with jewels on her forehead.
Her appeal to the alternative underground crowd is obvious, but Claire's whimsical sci-fi punk style has also made the fashion world swoon over her. "I never read fashion magazines until I was in them", Claire has said. She has played a private opening for Versace and been invited to sit in the front row for Chanel. Her illustrations have been featured on graphic t-shirts by Saint Laurent, after Hedi Slimane shot her for the cover of Dazed + Confused and asked her to collaborate. Grimes has said she understands branding as part of what she does and sees it as an art form, which is why it's all the more important she does it all herself.
The label "It Girl" has been tossed around with her name, but she just shrugs it off and focuses on her music + art. Her latest album Visions was written over a three-week self-imposed exile in a room with no light (with food delivery from her roommate). Initially it would seem as if she's all over the map but Claire's style has a soulful and strange flow to it, just as her music does with her dreamy vocals and bouncing beats. Eclectic and otherworldly, Grimes takes not only our ears but our eyes somewhere up and beyond.