Levi's® + The Drake Hotel Celebrate 501®

Posted by Drake, April 24, 2013

Want to win tickets to see The Sheepdogs live at Drake? Show us that you are the world’s biggest 501® fan!

levis correct header

From presidents to movie stars, musicians and fashion icons, artists to athletes, the cultural significance of Levi’s® 501® jeans has been defined by the people who wear them. No other product has been worn, loved or re-imagined quite like Levi’s® 501® jeans. A symbol of individuality and universality – the 501® is the ultimate expression of personal style - worn by the pioneers who shape our world, generation after generation.

This May, Drake and Levi's® are excited to present a celebration of the 501® jean featuring a three week music series, an incredible photographic display and a commemorative party with Canada's biggest rock band landing in the Drake Lounge for a one night performance: The Sheepdogs.

leviband

501® MUSIC SERIES LINEUP

While you're listening to the Levi's® tunes, be sure to check out an incredible selection of Levi's® street-style photos. They will be installed in the Drake Lounge and the Underground for the month of May.

Thursday, May 9 @10PM_FREE: PS I LOVE YOU with support TBA

The Kingston, Ontario natives PS I LOVE YOU whose first release Pitchfork called a "compact debut that nonetheless feels momentously epic", take the stage to kick off the 501® festivities with support TBA. This is a FREE show and apart from taking in these local legends, if you show up in your Levi's® 501® jeans, you could win a pair of tickets to see The Sheepdogs on May 23rd.

Thursday, May 16 @10PM_FREE: REIGNWOLF with support TBA

Canadian rockers Reignwolf were just rated one of Coachella 2013's top five performances and take the stage with support TBA. Come for another FREE show (Reignwolf's first Toronto headline) as well as another chance to win tickets to see The Sheepdogs if you arrive in your 501® jeans.

Thursday, May 23 _A FEW LUCKY 501® FANS ONLY: THE SHEEPDOGS with The Treasures

The first unsigned band to ever grace the cover of the Rolling Stone, The Sheepdogs fly into Toronto to help us celebrate the 501® for a massive party and performance in Drake's Lounge, supported by local roots rock act The Treasures . This event is open to a few lucky 501® fans only but you can win one of Drake + Levi's® select invitations. Find out how below!

levihero

CONTEST DETAILS, RULES + REGULATIONS

So, you wanna hear The Sheepdogs play their smallest, most intimate show since the biggest music publication made them cover stars? Are you a diehard 501® fan that needs to be at the celebratory party? Here are three different ways you can do it:

1. Come to the free shows to see PS I LOVE YOU (May 9) and REIGNWOLF (May 16) perform at Drake. If you show up wearing your pair of Levi's® 501® jeans, you'll be entered into a draw to win a pair of tickets to the May 23rd Sheepdogs Show. We're pretty sure that's called a win/win scenario.

Rules and Regs: Guests must be over 19 years of age to be eligible. Guests must be present at time of contest draw to claim their tickets. Guests must be wearing a pair of Levi's 501® jeans to enter.

2. Show us your interpretation of the 501® by uploading a photograph to Instagram and hashtagging it twice: #501 #sheepdogsatdrake. People worldwide are contributing their 501® looks. Check out some of their interpretations online or at Drake, where an incredible selection of Levi's® street-style photos will be installed in the Lounge and the Underground for the month of May. Share your interpretation and your jeans may just score you a party invite.

Rules and Regs: Guests must be over 19 years of age to be eligible. Images must be uploaded to Instagram with entrant's interpretation of Levi's 501® jeans to be eligible. Guests must upload their images by Sunday, May 19th at 11:59 p.m. Images must be hashtagged with #501 #sheepdogsatdrake to be eligible. Winners will be notified on Monday, May 20th via a comment on their Instagram photo submission with instructions of how to claim their prize. Winners will have 24 hours from time of notification to claim their prize.

3. Send us an email with your interpretation of the 501®. If you're a rock fan but haven't gotten into that Instagram thing yet, we've got you covered. Shoot us an email at 501@thedrakehotel.ca. Be sure to include your full name and a photo with your interpretation of the 501® for your chance to win. You can check out some of their interpretations online or at Drake, where an incredible selection of Levi's® street-style photos will be installed in the Lounge and the Underground for the month of May.

Rules and Regs: Guests must be over 19 years of age to be eligible. Entrants must email their images by Sunday, May 19th at 11:59 p.m. Emails must include photographs with entrant's interpretation of Levi's 501® jean, as well as entrant's full name to be eligible. Winners will be notified on Monday, May 20th via email. Winners will have 24 hours from time of notification to claim their prize.

Posted in: Music

Tags: contest  levis